Introducing Shoe GOO II- Another Genius Invention By Eclectic Products!

Easy to apply and dries crystal clear!

Ever heard the old saying “Necessity is the Mother of Invention”? It’s no coincidence that some of the most innovative products at Willamette Valley Company were born out of a simple need. In fact, Shoe GOO, one of the most trusted brands of adhesives, was created in the early 1970s when a man named Lyman Van Vliet grew tired of having the soles of his shoes fall apart while playing tennis. The need for more durable tennis shoes inspired him to seek out a method to effectively repair them, and Shoe GOO Adhesive was born. 

Fast-forward to 2020 when Shoe GOO’s parent company, Eclectic Products, releases Shoe GOO II as an alternative for people who want to use a low-odor shoe repair product without giving up the superior performance qualities they expect from the original product.

Shoe GOO II uses a premium polymer technology that is designed for strong adhesion and all-weather performance-but without any solvents and a low odor. The product is crystal clear, offers superb UV and water resistance and remains permanently flexible- making it the perfect solution for repairing/protecting all types of footwear whether its leather, canvas, suede, rubber, fabric and more! 

Excellent water and abrasion resistance, perfect for hiking and work boots.

Can be used on almost any kind of shoe. Excellent adhesion to leather, canvas, suede, rubber, fabric & many other substrates!

Eclectic Products produces some of the top brands of adhesive patch/coatings and repair products on the market for a range of industries including hardware/home improvement, hobby/craft, mass merchant, shoe care, automotive, art, food/drug, extreme value, industrial, sporting goods, and e-commerce channels (to name a few). Their product line continues to evolve as a result of a desire to find new solutions to fit consumer and professional tradesmen’s needs. Willamette Valley Company acquired Eclectic Products in 1988 and their operations are now located in Eugene, Oregon.

How One Man Changed the Shoe and Craft Industry….The Story of Shoe GOO Adhesive

Anyone who has used AMAZING GOOP® Adhesives to create works of art or salvaged their favorite shoes with Shoe GOO can thank Lyman Van Vliet for his groundbreaking invention.

Some of the most innovative solutions of the modern age were developed for a very simple reason. In fact, the origins of Eclectic Products, Inc., one of the biggest manufacturers of adhesive products on the market today, began simply with “tennis toe”.

In the early 1970s, Lyman Van Vliet, a senior executive who frequently enjoyed a game of tennis, was getting frustrated because the soles of his shoes were frequently falling apart while playing his favorite game. The need for more durable shoes inspired him to seek out a method to effective repair them.

After numerous attempts, Van Vliet finally concocted a substance which could be used to create a pliable surface coating for shoe soles. The product, which we now know as “Shoe GOO Adhesive”, was groundbreaking because it had solvents to keep it like a thick gel hardened to a strong yet flexible rubber once it was applied.

The demand for his product led him to launch Eclectic Products in 1972 and market his new creation to tennis players.  It did not take long for the orders to pour in.  Shoe GOO quickly gained popularity among runners during the 1970s and 80s.   In 1988 Willamette Valley Company acquired Eclectic Products in 1988 and their operations are now located in Eugene, Oregon.

Today, Shoe GOO Adhesive is still used to repair tennis shoes and so much more!  Read 101 Uses For Shoe GOO.… to get an idea on how versatile this product is. Click here to read more about Lyman Van Vliet’s story:

photo credit: Earthworm via photopin cc