Ever heard the old saying “Necessity is the Mother of Invention”? It’s no coincidence that some of the most innovative products at Willamette Valley Company were born out of a simple need. In fact, Shoe GOO, one of the most trusted brands of adhesives, was created in the early 1970s when a man named Lyman Van Vliet grew tired of having the soles of his shoes fall apart while playing tennis. The need for more durable tennis shoes inspired him to seek out a method to effectively repair them, and Shoe GOO Adhesive was born.
Fast-forward to 2020 when Shoe GOO’s parent company, Eclectic Products, releases Shoe GOO II as an alternative for people who want to use a low-odor shoe repair product without giving up the superior performance qualities they expect from the original product.
Shoe GOO II uses a premium polymer technology that is designed for strong adhesion and all-weather performance-but without any solvents and a low odor. The product is crystal clear, offers superb UV and water resistance and remains permanently flexible- making it the perfect solution for repairing/protecting all types of footwear whether its leather, canvas, suede, rubber, fabric and more!
Eclectic Products produces some of the top brands of adhesive patch/coatings and repair products on the market for a range of industries including hardware/home improvement, hobby/craft, mass merchant, shoe care, automotive, art, food/drug, extreme value, industrial, sporting goods, and e-commerce channels (to name a few). Their product line continues to evolve as a result of a desire to find new solutions to fit consumer and professional tradesmen’s needs. Willamette Valley Company acquired Eclectic Products in 1988 and their operations are now located in Eugene, Oregon.